Branding 101: What Every Small Business in Eldoret Should Know
Your brand is not just a logo — it's how customers in Eldoret remember you. In a busy town with hundreds of shops, a clear brand makes you the one they call back.
1. Start with One Message
What do you want to be known for? "Affordable printing that never fades" is stronger than "we do everything." BrandMark focuses on vivid, premium, weather-proof branding — that one line sells.
2. Logo, Colors, Fonts — Keep it Simple
- Logo: Must work on a cap, a t-shirt, and a WhatsApp profile.
- Colors: Pick 2 — we use black + cyan #00c8d4 for visibility.
- Fonts: One serif for headings, one clean sans for body.
3. Business Cards & Signage
Your card and shop sign are still your biggest ad in Eldoret CBD. Use thick matte, embossed logo, and your WhatsApp number big. People save the card, not the flyer.
Quick Checklist
- ✓ Same logo on Facebook, card, and receipt
- ✓ Phone number in same place everywhere
- ✓ One tagline customers can repeat
Need help? We audit your current brand free on WhatsApp.